LG and Nobu: hypocrites

I was sent a link to an ad campaign that I would like to share with you.  It is a partnership between Nobu, famed sushi chef, and LG’s new energy efficient refrigerator.

On the surface, this doesn’t seem like that bad of a partnership, I suppose.  You may not even know who Nobu is or care about any LG products.  But, in reality, this ad is very, VERY wrong and giving you a false impression of this man and this company.

An excerpt from the same ad:

Do you see that line about the environment being better off?  Keep that in mind as I tell you the next thing….

Nobu is a very famous sushi chef.  His fame competes with the celebrities created on Food Network.  He has 20 restaurants across the globe, with co-owner Robert DeNiro, amassed friendships with any and every known celebrity, and is under harsh criticism for refusing to stop selling endangered bluefin tuna in his restaruants.

Yes.  The man peddling the energy efficient fridge sells a critically endangered species on his menu.

The Sunday Telegraph reports this morning that, thanks to Greenpeace investigative work*, we now know that London’s Nobu restaurants, among the capital’s favourite celebrity hangouts, are serving up endangered bluefin tuna as sushi.

The official response from Nobu on whether they sell bluefin has been a repeated, resounding ‘no comment’. But now we know clearly that they are serving bluefin, and the fish can be traced back to endangered Atlantic and Mediterranean stocks, through their supply chain and the DNA evidence.

Why am I sharing this with you? A great part of being better to the environment is being a better consumer.  Because you trust an ad campaign that is selling an energy efficient appliance, touting benefits to the environment, you may also be unknowingly adding to the financial gain of a man who is ensuring the demise of another living, and endangered, species.

Shame on you LG for asking such a man to be a part of your campaign.  Same on you, Nobu, for thinking you can get away with it.

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