Leonardo DiCaprio

That is why I was happy to read an article about the steps the movie industry is trying to make to lessen its impact on our home. In a way, it is about time. I mean with many of the celebrities being the face of environmental awareness, I have thought that it was hypocritical that it has taken so long. And, they are kind of called out on it:

“While celebrities have long been environmental activists, studios and production companies have been cautious about adopting the green philosophy as it applies to their business operations,” says Zahava Stroud, of iHollywood Forum

However there has been a switch and I see it as hopeful:

“There’s no question that shooting on location uses a lot of energy, and we’re looking at ways to reduce our impact… running tests with biodiesel fuel and solar energy to power our production equipment, and exploring new technologies such as more efficient LED lighting and using digital cameras,” said Jim Kennedy, a spokesman at Sony Pictures.

I think that it is time that many of these people walked the walk that they keep talking. I know, that in any industry, it is hard to change standard operating procedures. It is long overdue and I hope they embrace a new direction.

HERE is the whole article.