lights, camera, action!

I have written about the large amount of environmental waste created in making a movie. It has always been hard for me to reconcile my feelings about wanting to see a movie and being entertained and knowing what was damaged in the process of making that film or show. I have never been able to reconcile the amount of waste when it goes to making something that has no societal value (many of the current television shows)

That is why I was happy to read an article about the steps the movie industry is trying to make to lessen its impact on our home. In a way, it is about time. I mean with many of the celebrities being the face of environmental awareness, I have thought that it was hypocritical that it has taken so long. And, they are kind of called out on it:

“While celebrities have long been environmental activists, studios and production companies have been cautious about adopting the green philosophy as it applies to their business operations,” says Zahava Stroud, of iHollywood Forum

However there has been a switch and I see it as hopeful:

“There’s no question that shooting on location uses a lot of energy, and we’re looking at ways to reduce our impact… running tests with biodiesel fuel and solar energy to power our production equipment, and exploring new technologies such as more efficient LED lighting and using digital cameras,” said Jim Kennedy, a spokesman at Sony Pictures.

I think that it is time that many of these people walked the walk that they keep talking. I know, that in any industry, it is hard to change standard operating procedures. It is long overdue and I hope they embrace a new direction.

HERE is the whole article.

sometimes conflicted

Being endorsed by a celebrity has it’s benefits and it’s downfalls.

It is good that Leonardo DiCaprio and Cameron Diaz and Darryl Hannah care about and are a voice for the environment. But there is an irony to it since their industry is one of the most polluting industries out there. I documented about it a few months ago, HERE.

I found this online today and very much agree with it. There is a certain level of ridiculousness that comes with the celebrity “green” movement. But maybe the ends justify the means. I just don’t know.

go HERE for the “Most Annoying Trends in Hollywood”