In fact, Katherine Richardson from the University of Copenhagen said that a new strategy is needed for communicating climate change, one that sidesteps journalists, and the money-making organizations they work for, entirely, according to Nature.

But the author of the report brings up a relevant issue:  if the scientists don’t talk to the journailists, ensuring accurate data.. who will?

Authorities on climate change are irreplaceable in informing the media, whether they do so by being a reliable source for science reporters, by writing op-eds in mainstream newspapers or by contributing to blogs. With recent cuts in core science reporting staff, such as those at CNN, it is especially vital that scientists continue this service to society. It would be better still if they combined this with more direct communication through avenues such as blogs, which are becoming increasingly important resources for reporters and interested citizens (Nature 458, 274–277; 2009). But such efforts should be seen as complementary to, rather than as a replacement for, mainstream media. By embracing both, scientists may well see their messages begin to permeate more effectively.