The Broadway stage is buzzing with excitement as we review the latest box office numbers! But here's the twist: it's not just about the dollars and cents.
Broadway Grosses: A Week of Surprises and Successes
The week ending February 15th, 2026, brought some intriguing changes to Broadway's landscape. Let's dive into the highlights:
Attendance and Capacity:
- SIX: THE MUSICAL shines with an attendance boost, captivating audiences with its new queens. A remarkable 18.7% increase in attendance is a testament to its enduring appeal.
- THE GREAT GATSBY and ALL OUT: COMEDY ABOUT AMBITION also saw significant attendance growth, with 12.7% and 10.3% increases, respectively.
- WICKED, despite its impressive ticket sales, faced a unique challenge. Due to varying seat configurations, its total capacity couldn't be accurately represented in the report, leading to a slight discrepancy.
Grosses and Comparisons:
- This week's top grossers include HARRY POTTER AND THE CURSED CHILD, HAMILTON, and WICKED, each bringing in over $2 million. A magical trio indeed!
- THE LION KING and CHESS complete the top 5, showcasing the diversity of Broadway's offerings.
- In contrast, MARJORIE PRIME, BUG, and ALL OUT: COMEDY ABOUT AMBITION struggled, landing in the bottom 5 by gross revenue.
- When comparing week-over-week growth, THE GREAT GATSBY, WICKED, and THE LION KING shone brightly, while BUG and MARJORIE PRIME saw significant declines.
Ticket Prices and Attendance:
- JUST IN TIME topped the charts for average ticket price, followed by HARRY POTTER AND THE CURSED CHILD and HAMILTON. Premium experiences come at a price!
- ALL OUT: COMEDY ABOUT AMBITION, MARJORIE PRIME, and ALADDIN offered more affordable options, with average ticket prices below $100.
- In terms of filling seats, JUST IN TIME, HAMILTON, and BUENA VISTA SOCIAL CLUB exceeded 100% capacity, indicating standing room only or additional seating arrangements.
- BUG and SIX: THE MUSICAL had the lowest seat occupancy, but SIX's attendance growth is a silver lining.
A Week of Contrasts:
Broadway's ecosystem is a delicate balance of rising stars and fading luminaries. While some shows thrive, others struggle to find their footing. And this is where the magic of theater truly unfolds—in the ever-changing dynamics of audience preferences and box office success.
For a comprehensive look at the numbers, visit BroadwayWorld's grosses section. But remember, these figures only tell part of the story. The true essence of Broadway lies in the experiences that unfold on stage and the memories created for each audience member. And that's a story worth celebrating!
What do these numbers say to you? Are there any surprises or trends you'd like to discuss? Share your thoughts in the comments below, and let's keep the conversation going!
