The Fragrance Innovation Summit is an event that will revolutionize your perspective on the world of scents! With an incredible lineup of speakers and topics, this summit is a must-attend for anyone passionate about the future of fragrance.
But here's where it gets controversial... the industry is evolving at an unprecedented pace, and this summit aims to unravel the secrets behind this rapid transformation. From bold new launches to the rise of younger generations, the fragrance market is experiencing a renaissance.
And this is the part most people miss... as consumers' expectations evolve, the boundaries between categories are blurring. Usage methods are transforming, and brands are rising to the challenge with innovative strategies.
To truly stand out, companies are focusing on olfactory differentiation, crafting new narratives, and harnessing the power of social media. It's an exciting time for fragrance enthusiasts and industry professionals alike!
The Fragrance Innovation Summit 2025 promises an insightful journey through the latest trends and developments. Here's a glimpse of what's in store:
08:30 - 09:00: Registration and a warm welcome with a refreshing coffee to kickstart your day.
09:00 - 09:05: An inspiring opening speech by Vincent Gallon and Philippe Ughetto, setting the tone for an extraordinary day.
09:05 - 09:25: Dive into the world's boldest fragrance innovations with Vincent Gallon and Aurélie Dematons, exploring the cutting-edge trends of 2024-2025.
09:25 - 09:45: Mathilde Lion presents a dual perspective on the global fragrance market, from access to ultra-luxe.
09:45 - 10:00: Dao Nguyen shares insights on how niche perfume brands are captivating Chinese shoppers.
10:00 - 10:15: Héloïse Lefebvre du Prey reveals the secrets behind fueling the fragrance boom in Southeast Asia, with a focus on Gen Z.
10:15 - 10:30: Frédéric Meneghello tackles the challenge of launching fragrances in a saturated market, exploring the concept of 'hyper-hyped' launches.
10:30 - 11:00: Take a much-needed coffee break and recharge for the next session.
11:00 - 11:15: Coralie Frébourg and Anne-Sophie Behaghel present a case study on how Versatile Paris is rewriting the rules to win over consumers.
11:15 - 11:30: Katia di Martino discusses the growth potential of developing fragranced formulations and designs tailored to local preferences, from global to glocal.
11:30 - 11:45: Maud Lelièvre showcases innovative packaging solutions that enhance new fragrance rituals.
11:45 - 12:15: Join a thought-provoking round table with Haweya Mohamed, Ammin Youssouf, Billel Fathallah, and Aïssa Maïga, exploring the creation of a new olfactory space for a diverse world.
12:15 - 12:35: Lucas Nanini, a leading global player, shares valuable insights on fragrance innovation.
12:45 - 14:00: Enjoy a delicious lunch break to refuel for the afternoon sessions.
14:00 - 14:15: Othman Chiheb presents an intriguing topic on emotional design and decoding emotional responses from brain waves.
14:15 - 14:30: Quentin Dubois and Aurélie Jaloustre delve into the world of 'active fragrances', uncovering the unique protocols and active molecules behind this trend.
14:30 - 14:45: Michael White introduces a revolutionary solution for water-based fragrances, a game-changer for the industry.
14:45 - 15:00: Marie-Eugénie Bouge and Jennifer Buzzi explore the intimate language of perfume and its connection to sensuality.
15:00 - 15:10: Tiphaine Cogez Cousseau shares the inspiring story of Brume Orpin, combining creativity, innovation, and responsible practices.
15:10 - 15:25: Sophie Magdelaine presents a new take on fragrance sprays, making them truly portable.
15:25 - 15:40: Alicia Rousselle showcases biodegradable microspheres and their potential for creating unique fragranced sensorial experiences.
15:40 - 15:55: Lambert Trénoras reveals how Volatile Organic Compounds (VOCs) can capture the invisible language of skin.
16:55 - 16:15: Another coffee break to keep the energy high!
16:15 - 16:30: Mario Cadafalch discusses strategies to boost fragrance discovery, bridging the gap between online and retail.
16:30 - 16:45: Julie-Anne Noublanche explores the 'TikTok Effect', as Gen Z and Alpha redefine perfume and its usage.
16:45 - 17:15: Join a round table with Sophie Normand, Delphine Jelk, Nathalie Pichard, Nelly Chenelat, Thomas Fontaine, and Alberto Naim, discussing the reassurance of heritage brands in a vintage-inspired world.
17:15 - 17:35: Isabelle Ferrand leads an olfactory workshop, uncovering the latest trends from around the globe.
17:35: The summit concludes, leaving you inspired and equipped with a wealth of knowledge.
Don't miss out on this extraordinary event! Secure your spot now at www.fragranceinnovation.com/en/ and be a part of this fragrance revolution!
